A national advertising campaign to inspire investment in two large-scale orchard developments in Central Otago.
Deep Creek Fruits NZ LP
Aqua Public Relations has worked with horticultural investment specialist Hortinvest Limited since 2018 when its vision was to become New Zealand’s leading cherry producer. We worked with Hortinvest to raise its profile and build trust in its offering throughout New Zealand and globally via media campaigns in the lead-up to capital raises in 2020 and 2021. The campaigns aimed to fund the development of more than 160 hectares of cherry production under new entity, Deep Creek Fruits NZ LP.
Our work included a targeted advertising campaign supported by editorial and social media which positioned key people as leading industry experts. We also produced the content for the investor-focussed Deep Creek Fruits website. Against a backdrop of global uncertainty the offer was fully subscribed by mid-2021.