Documents, scripts, video and written case studies showcasing technology at packhouses in Australia and New Zealand.
Our objective was to produce quality communications tools which added to the Radford’s marketing portfolio and supported its new business development.
We interviewed key people at Radford Software, identified business partners, researched and wrote comprehensive documents to demonstrate technology capabilities and outcomes, and sourced supporting images. We collaborated with a graphic design and print house to produce documents for print and web download.
For the videos, we wrote detailed scripts and shot lists and worked on site at two leading packhouses in Queensland and Victoria to direct shoots, interview and guide company representatives through filming, and we oversaw post-production.