Seasonal e-newsletters promoting the fertile Gympie region as a culinary and tourism destination.
Gympie Gold Regional Produce
From 2014 to 2018, we worked with Gympie Regional Council's brand, Gympie Gold Regional Produce, to promote the area as a culinary and tourism destination via seasonal e-newsletters.
Working with council's economic development department, we devised content outlines, gathered images and interviewed stakeholders including fresh produce growers, food manufacturers, farmers markets' stall holders, food-service providers and the brand's food and tourism ambassador. We wrote, then distributed Gympie Gold newsletters to an audience of Queensland foodies.
Images courtesy Gympie Regional Council.