Aqua Public Relations was established in 2000 by its current principal, Linda Brucesmith. In the field and in the boardroom, the consultancy has a reputation for dedicated, highly-personalised service.

We are experienced in all facets of public relations and journalism, with special expertise in fresh produce and value-add food communications. We have also worked with medical providers, exhibition hire companies, hospitality industry operators, universities, dance academies, arts organisations, tourism operators and professional organisations.

Linda Brucesmith

Linda Brucesmith

Principal

With qualifications in public relations and marketing, Linda has more than 30 years' communications experience. Before establishing Aqua Public Relations, she held positions including public relations manager, Royal Pines Resort, Gold Coast; publications manager, Edelman Worldwide, Sydney; media relations manager, Griffith University Gold Coast; and journalist, Australian Women’s Weekly, Melbourne. A creative at heart, Linda’s short fiction has been published in Australia and the United Kingdom. Her debut novel Elsewhere was completed in 2021 and her picture book The Dishevelled Little Owl in 2022. Read more about Linda’s writing.

Public relations is about building bridges between stakeholders. It’s about bringing people together. It’s about adding value.
Toni Lucke

Toni Lucke

Senior consultant

Toni joined Aqua Public Relations in 2006 following a career spanning some 20 years in print journalism. She worked as a journalist, news editor, editor and cadet trainer and counsellor at Quest Community Newspapers, Brisbane and on regional dailies in Queensland and New South Wales where her rounds included court and police reporting, and rural news. She has also tutored in journalism law at the University of Queensland. Toni has an affinity with the Australian farming sector, having grown up on the land. She is passionate about connecting growers with business partners and consumers.

Our work is about asking the right questions, uncovering the story and telling it. It’s about listening to challenges and coming up with solutions.

Aqua PR partners

We work with experts throughout Australia and New Zealand who are leaders in their fields. They include:

Photography

Photography

We provide briefs and shot lists, direct shoots, and prepare and place final images. Our Brisbane affiliate, Leoni Dunlop, has extensive experience in commercial food, recipe and corporate photography. We maintain a large network of photographers throughout Australia and New Zealand.

Aerial and drone

Aerial and drone

We engage and brief aerial photographers and videographers around Australia. We write scripts, direct shoots and liaise throughout the post-production process. Our partners include Brisbane’s Aerial Hotshots Photography.

Web services

Web services

We work with web developers to offer website development, programming, hosting and other digital services. Our partners include Tony Ko of WebCreative, Brisbane.

Print collateral

Print collateral

We work with print houses to produce publications and promotional materials including signs and displays. Our partners include Brisbane’s Worldwide and Middleton’s Printing of Caboolture.

Events and tastings

Events and tastings

We devise, project manage and deliver themed and catered events and commission tasting bites for consumer samplings. Our connections include Noosa’s Splash Events of Noosa and Jocelyn’s Provisions, of Brisbane.

Ambassadors

Ambassadors

We identify creative seasonal sampling opportunities and liaise with ambassadors including Queensland Food Fellow Alison Alexander and social media influencers around Australia to maximise exposure.