Aqua Public Relations was established in 2000 by its current principal, Linda Brucesmith. In the field and in the boardroom, the consultancy has a reputation for dedicated, highly-personalised service.
We are experienced in all facets of public relations and journalism, with special expertise in fresh produce and value-add food communications. We have also worked with medical providers, exhibition hire companies, hospitality industry operators, universities, dance academies, arts organisations, tourism operators and professional organisations.
With qualifications in public relations and marketing, Linda has more than 30 years' communications experience. Before establishing Aqua Public Relations, she held positions including public relations manager, Royal Pines Resort, Gold Coast; publications manager, Edelman Worldwide, Sydney; media relations manager, Griffith University Gold Coast; and journalist, Australian Women’s Weekly, Melbourne. A creative at heart, Linda’s short fiction has been published in Australia and the United Kingdom. Her debut novel Elsewhere was completed in 2021 and her picture book The Dishevelled Little Owl in 2022. Read more about Linda’s writing.
Public relations is about building bridges between stakeholders. It’s about bringing people together. It’s about adding value.
Toni joined Aqua Public Relations in 2006 following a career spanning some 20 years in print journalism. She worked as a journalist, news editor, editor and cadet trainer and counsellor at Quest Community Newspapers, Brisbane and on regional dailies in Queensland and New South Wales where her rounds included court and police reporting, and rural news. She has also tutored in journalism law at the University of Queensland. Toni has an affinity with the Australian farming sector, having grown up on the land. She is passionate about connecting growers with business partners and consumers.
Our work is about asking the right questions, uncovering the story and telling it. It’s about listening to challenges and coming up with solutions.
We work with experts throughout Australia and New Zealand who are leaders in their fields. They include:
We provide briefs and shot lists, direct shoots, and prepare and place final images. Our Brisbane affiliate, Leoni Dunlop, has extensive experience in commercial food, recipe and corporate photography. We maintain a large network of photographers throughout Australia and New Zealand.
We engage and brief aerial photographers and videographers around Australia. We write scripts, direct shoots and liaise throughout the post-production process. Our partners include Brisbane’s Aerial Hotshots Photography.
We work with web developers to offer website development, programming, hosting, Google Ad campaign and other digital services. Our partners are Tye Brown of Aguawebs, Pottsville and Tony Ko of WebCreative, Brisbane.
We work with print houses to produce publications and promotional materials including signs and displays. Our partners include Brisbane’s Worldwide and Middleton’s Printing of Caboolture.
We devise, project manage and deliver themed and catered events and commission tasting bites for consumer samplings. Our connections include Noosa’s Splash Events of Noosa and Jocelyn’s Provisions, of Brisbane.
We identify creative seasonal sampling opportunities and liaise with ambassadors including Queensland Food Fellow Alison Alexander and social media influencers around Australia to maximise exposure.