Produce launches

Aqua Public Relations has devised and implemented integrated campaigns launching proprietary and commodity fresh produce lines to national and international markets. Campaign elements have included customer and consumer-focussed launch activities, media releases, social media, sampling opportunities, recipe creation, recipe books, photography, chef affiliations, in-store and event demonstrations and materials, sensory and nutritional profiling exercises, and more.

We have worked with multiple growers, marketers and exporters in Australia and New Zealand. We have been involved in launching proprietary lines including Broccolini® baby broccoli, The Original™ grape tomatoes, Qukes® baby snacking cucumbers, Romatherapy® baby roma tomatoes, Midnight Beauty® seedless black grapes, POM Wonderful pomegranates, Bethonga Gold pineapples, Pink Pearl cherry tomatoes, and BerryWorld® strawberries and raspberries. We have conducted seasonal campaigns for lines including Honey Gold mangoes, Queen Garnet plums, Pure Otago cherries, and Hidden Valley cherries.